PROJECT SUMMARY+Update their existing online eShop.
+Integrate the two current websites: company website and the online shop. This will enhance the company's brand and accent the products. |
PROJECT GOALS+Expanding their target users:
Expanding the core target age group to younger users. +Boost online eShop site awareness: Increase the conversion rate and sales. |
ROLESUI/UX, Banner Design
Create a tagline for banner Create sales promotion materials |
Challenges / Improvements
DESIGN+Use existing photos (no reshoots)
+Need for high techniques to synthesize photos to create banners +The gap between the core users and the target users: Most main users are in their 50s and above, reset the target users that are in their late 20s and early 30s, close the generation gap |
DEVELOPMENT
Use an existing ecommerce platform (EC cube):
+Unique breakpoint +Alteration of structures is needed, manage structural changes with developers |
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